Network with Primary Care Physicans (PCPs)

Motivate Referals Patients often see PCPs before seeking a specialist - making them a  #1 source for referals. Improve Care Sharing your optometry knowledge with PCPs will improve patient care and treatment. Build Alliances Regular communication with PCPs strengthens your relationship  ensuring ongoing referals.

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Collaborative relationships can close the healthcare gap.

Build a Successful Outreach Strategy

Assign Someone to lead the outreach.

Review Resources & templates.

Planning Resources

Tip — The best strategies are made after reviewing outreach resources.

Outreach Resources

Locate Physicians

Use Insight's Locator Tool to Find Physicians

Generate a List of PCPs in your area.

Tip — Call offices to verify staff changes.

Locate Physicians

Learn Each Physician's Role to gain a better understanding.

Tip — Do your research and learn:

Physician Roles PCP Terms

Prepare & Schedule Meetings

Early Planning Leads to Lasting Connections

Schedule Visits/Events & set up dates and times.

Sending a doctor or assistant can produce the most effective results. Consider hosting an event in your office to maximize PCP outreach.

Mark a date on the calendar
Coordinate food, content and take-homes 
Send save the dates & invitations
Review agenda and goals 
Set aside time to set-up and welcome guests

Tip — Order your Collection Boxes now!

Compile Assets to bring and share

Sending a doctor or assistant can produce the most effective results. Consider hosting an event in your office to maximize PCP outreach.

Mark a date on the calendar
Coordinate food, content and take-homes 
Send save the dates & invitations
Review agenda and goals 
Set aside time to set-up and welcome guests

Tip — Order your Collection Boxes now!

Assure Success by starting off right

Sending a doctor or assistant can produce the most effective results. Consider hosting an event in your office to maximize PCP outreach.

Mark a date on the calendar
Coordinate food, content and take-homes 
Send save the dates & invitations
Review agenda and goals 
Set aside time to set-up and welcome guests

Tip — Order your Collection Boxes now!

Planning Resources

Make Better Connections with

Gold Standard Collection Boxes

Give your PCP a welcome box to help build your relationship.

Learn More Order a Box

Meet PCPs

Intoduce Optometry to PCPs

Tip — Educate PCPs how you detect and treat eye issues.

Lead with Critial Topics Be prepared with a collection of talking points.

Collaboration Benefits
Collaboration Benefits
Collaboration Benefits
Collaboration Benefits
Collaboration Benefits
Collaboration Benefits
Collaboration Benefits
Collaboration Benefits

Tip — Check and review weekly for best tracking results.

Track Your Visits Record efforts with Insight's online tracking tool.

Collaboration Benefits
Collaboration Benefits
Collaboration Benefits
Collaboration Benefits
Collaboration Benefits
Collaboration Benefits
Collaboration Benefits
Collaboration Benefits

Start Tracking

Meeting Resources

Continue to Connection

Tip — Regular communication will strengthen relationships.

Grow and Sustain the Relationship

Follow Up Call, email or offer follow up meetings.

Did you know that a connection can result in a gain of 420 new patients and $52,500 in annual revenue?

Learn tips and tricks to keep PCP relationships.

All Resources